FOR PSWs · CNAs · HOME HEALTH AIDES · MEMORY CARE WORKERS
KindredMind gives families a way to be there when they can't be - and recognizes the memory care workers who make the introduction.
We'll send your referral link so you can forward it to families directly.
No commitment. No quota. Takes 2 minutes.
What you see every shift
You see the loved one who calls their daughter six times before lunch. You see the family who feels guilty they can't pick up every time. You see the exhaustion on both sides, and you know that what they need, in that moment, isn't a reminder to eat. It's a familiar voice.
KindredMind gives families a way to be there even when they can't be. A voice clone of the family caregiver, built from real recordings and real history, answers those calls with warmth, patience, and love. The loved one hears the voice that means safety. The family stays informed. And you can focus on the care only you can give.
How the Advocate Program Works
When you join the KindredMind Advocate Program, you receive a personal referral link you can share with families you support, by text, email, or a simple card you hand them directly. If a family signs up using your link, you earn 10% of their monthly subscription for 12 months from the date they subscribe. Ongoing, every month, because your recommendation didn't stop mattering after 30 days. Refer three families and you also receive a one-time $50 CAD bonus. There's no quota. No pressure. No sales pitch required.
01
Apply in minutes
Tell us a little about yourself and the families you support. We'll set up your advocate account and send you your personal referral link.
02
Share it your way
Use your link however feels natural: a text, a card, a mention during a care visit. You know these families. You'll know when it fits.
03
Earn ongoing income
When a family subscribes through your link, you earn 10% of their monthly fee for 12 months from their subscription date. Refer three families and earn a one-time $50 CAD bonus. Paid monthly by direct transfer - we confirm the method for your country when you sign up.
What Families Receive
When a family signs up, their loved one gets a dedicated phone number they can call anytime. When they call, they hear the voice of their family caregiver, built from real voice recordings and shaped by everything the caregiver knows about their parent: their stories, their routines, the questions they always ask.
The call is answered warmly, patiently, with love. The family sees a summary of every conversation. And when something sounds concerning, they're notified right away.
It doesn't replace the family. It doesn't replace you. It fills the space in between, and that space is where a lot of anxiety lives.
A dedicated number for their loved one
Their loved one gets a dedicated KindredMind number. Families share it easily. No changes to facility phone infrastructure needed.
Available any time, zero staff burden
Calls are handled entirely by KindredMind. Loved ones calling at 3am receive the same warm, patient response as midday calls.
Built from real family knowledge
Each KindredMind is built by the family, drawing on their parent's life story, routines, and familiar topics. Their loved one feels known and understood.
Call summaries for families
After each call, the family receives a summary. Concerning patterns are flagged. Families stay informed without being on-call.
Common Questions
Yes. As an advocate, you'll receive a simple disclosure statement: a one-line note that you're a KindredMind advocate and may receive compensation if they subscribe. Transparency is built into the program. You're not selling anything; you're making an introduction to something you believe in.
KindredMind's giving program supports families with financial barriers. If cost is a concern, encourage them to reach out to us and we'll do what we can. Your referral still counts if they later subscribe.
Not at all. Setup is handled by the family, and KindredMind provides full onboarding support. Your role is simply the introduction.
Monthly, for every active subscriber you've referred. Payment is made by direct transfer to your bank account. We confirm the payment method for your country when you join - Canadian advocates receive Interac e-Transfer, and we support transfer options for advocates in other countries. You'll have a simple dashboard showing your referrals, active subscribers, and monthly earnings.
Yes, as long as you're transparent with families and your employer about your advocate status. Most families appreciate that a PSW they trust took the time to share something helpful.
Yes. The program is open to any qualified memory care worker - whether you're a PSW in Canada, a CNA or home health aide in the United States, or a care worker anywhere else in the world. If you work with dementia families and want to share something that helps them, we want to work with you. Reach out at kindredmind.care/contact if you have questions about your country.
Why nothing else works
Based on peer-reviewed dementia care research, Alzheimer Society of Canada guidelines, UCLA Health, and UCSF Memory and Aging Center published guidance.
| Approach | What actually happens | |
|---|---|---|
| Taking the phone away | ✗ | The anxiety doesn't go away: it has nowhere to go. Violates the least restrictive option principle. Most families give it back within weeks. |
| Call blocking / quiet hours | ✗ | Blocks the call, not the anxiety. From their loved one's perspective, they called the person they love most and got nothing. Makes underlying anxiety worse. |
| Voicemail | ✗ | Many loved ones can't leave a message as dementia progresses. Adds caregiver guilt and increases scam-call vulnerability. |
| Not answering | ✗ | The most common approach and the most costly to the caregiver. Research directly links guilt from ignored calls to greater burnout. |
| Scheduled calls | ~ | Works in early stages. Stops working as dementia progresses. By the time families find KindredMind, scheduled calls have already failed. |
| KindredMind | ✓ | Every call answered in a familiar, loving voice. Anxiety resolved. Family sees a summary. No guilt. Works as dementia progresses. |
Sources: Alzheimer Society of Canada · UCLA Health · UCSF Memory and Aging Center · peer-reviewed dementia caregiving research
When a person with dementia calls their family caregiver and that person can't answer, they're usually left with voicemail. The anxiety that drove the call goes unresolved. The next call comes sooner. By the end of the morning, the family has missed a dozen calls and the resident is increasingly distressed.
KindredMind changes that. The family caregiver records their voice and builds a personalised knowledge base, their loved one's routines, their worries, the specific reassurances that work for them. When the resident calls the KindredMind number, they hear their family member's cloned voice responding warmly, patiently, and with the specific knowledge of what they need to hear.
The call is answered. The anxiety resolves. The next call comes later, or not at all.
Why this exists
Kirstin Thomas is the co-founder of KindredMind and the primary caregiver for her mother Sharon, who lives with frontotemporal dementia and stroke-related mobility loss in a memory care home in Ontario. Kirstin visits Sharon almost every day, but it's the calls she can't answer that KindredMind was built for, the 7am calls while getting her kids out the door, the calls during meetings, the calls during her daughter's recital. Sharon just needs to hear her daughter's voice. Kirstin built KindredMind so she always does.
"She just needs to hear my voice. I built this so she always does, even when I can't get to the phone."
Kirstin Thomas, co-founder of KindredMind
Whether you work as a PSW in a Canadian long-term care home, a CNA or home health aide in the United States, or a care worker supporting dementia families anywhere in the world - you are the most trusted person in that family's life right now.
Family caregivers rarely find products like KindredMind through advertising. They find them through the people who are already in their lives and have earned their trust, the PSWs, social workers, and nurses who see what they're going through every day.
You know which families are drowning in missed calls. You know which daughters are screening calls from their own mothers because they can't answer another one today. You know which residents call for their son ten times before lunch and are left with voicemail every time.
When you share KindredMind with those families, you're not selling them something. You're handing them a solution to a problem you've watched them struggle with.
The Alzheimer Society of Canada guidelines and Validation Therapy both confirm: warmth, patience, and the reassurance of a familiar voice are the correct clinical response to dementia separation anxiety. Simulated Presence Therapy, providing that comfort through a loved one's voice, is a recognised, evidence-based approach studied since the 1990s and part of the framework dementia care professionals are trained in.
The key innovation KindredMind brings is responsiveness. Earlier simulated presence approaches used static recordings, the same message played repeatedly. KindredMind's voice responds to what the resident is actually saying, in real time, in the caregiver's cloned voice. It is not a recording. It is a presence.
Getting started takes about five minutes. You apply through the form below, we send you a personalised referral link and a printable resource card you can share with families, and you start earning when families sign up. There is no training required, no certification, and no commitment, just a resource you believe in and a way to be compensated for sharing it. The program is open to memory care workers in Canada, the United States, and worldwide.
The families you support are already looking for something like this. You already know which ones. You're just the person who helps them find it.
You spend your shifts giving families peace of mind. This is a way to extend that, and to be recognized for it.
We'll send your referral link so you can forward it to families directly.
No commitment. No quota. Takes 2 minutes.