For Specialty Retailers · Dementia Product Distributors · Care Equipment Resellers · Senior Care Catalogs · Healthcare Supply Networks
Your catalog already serves dementia families: memory phones, GPS trackers, communication aids, sensory products, daily-living tools. What has been missing is something that addresses the call itself. KindredMind is built for that gap. If you sell to dementia families and have been looking for a category we have not yet seen at retail, we should talk.
What Experts Say
"Rather than positioning technology as a replacement for human connection, the platform is designed to reduce caregiver stress while still honoring the emotional needs of the person living with dementia."
Jeanette Yates
Caregiver Advocate & Care Tech Guide, featured in AARP
Reviewed KindredMind on the Care Tech Guide's Trusted Care Technology framework
See it in action
Recognized by Dementia Advocates
"I like this concept a lot. I think it makes a lot of sense." Hear Lori say it at 30:15
Lori La Bey Founder of Alzheimer's Speaks. Co-founder of Dementia Map and Conscious Caregiving with L & L. Radio Host, Author, Keynoter & Trainer. Recognized by Oprah, Maria Shriver, Sharecare, AARP MN.
An interview with Lori La Bey, Alzheimer's Speaks · Watch on YouTube
A real, unscripted conversation
Press play, or just read along. This is a full two-way call in a caregiver's voice, with the companion running the same calm, steady, patient manner it uses for every family. Not a script. Not a recording read aloud. The conversation the way your loved one would actually live it.
Hi, mom. It's so good to hear from you. How are you feeling today?
I am feeling very good today. Thank you. When are you coming to see me?
I am coming today at 5PM after dinner. I cannot wait to see you.
And how are the kids?
A consenting volunteer, not a real call with a loved one. We never store call audio, not for marketing, not for training. You get a written summary; the voice itself is gone the moment the call ends.
This call runs about two minutes because that is the target set for it. You choose that length, it's optional, or leave it at our default settings.
The companion sounds calmer here than Kirstin does in the samples below, and that’s on purpose. The samples below are the raw voice itself, the match. What your loved one actually hears is that same voice running through the companion, which shapes every call to be calm, unhurried, and steady: a gentle pace, one thought at a time, the patience to wait rather than finish a sentence. Same voice, shaped for the call your loved one makes. You control the pace and the length. See the 25 standards
And yes, it sounds like you.
The same line, as your voice deepens. Day one gives you your Initial Voice, already recognizably you. A few short sessions later it settles into the Refined Voice your loved one hears every day, shown here beside Kirstin's real voice.
Day one · Initial Voice
No credit card to hear it.
Settled · Refined Voice, what her mom hears
Included with your plan.
For comparison, Kirstin's real voice
Kirstin Thomas, KindredMind co-founder, beside the voice her own mom hears every day. It keeps getting closer the more you add.
KindredMind is a subscription product, not a one-time hardware purchase. The economics for distributors are different from your current catalog. We work through this with each partner directly.
Memory phones make calling easier for the person with dementia. KindredMind handles the calls that come back, on the family caregiver's side. Your customers buying memory phones from you are exactly the families dealing with repetitive calling. The two products are bought together, not as substitutes.
KindredMind is grounded in published clinical frameworks: Alzheimer Society of Canada communication guidance, simulated presence therapy, validation therapy. A 2024 randomized controlled trial in the International Journal of Neuroscience (PubMed 38646703) found that simulated presence therapy reduced agitation, anxiety, and caregiver burden compared with routine care. If your customers ask for clinical backing, it is there.
KindredMind is a member of the Alzheimer's Foundation of America Network and donates 5% of every subscription quarterly to the dementia organization of the subscriber's choice. When your customers ask why they should buy KindredMind through you, the answer includes a recurring contribution to the cause they already support.
There is no published commission structure, no standard wholesale rate, no template contract for resellers. The reason is simple: distribution relationships in this category vary too much to template. A specialty retailer with a curated 100-product catalog is structured differently from a multi-million-dollar healthcare supply distributor.
What we have found works well across categories:
We work with you, not through layers of channel management. Conversations happen between your team and KindredMind's leadership.
Wholesale, revenue share, referral commission, white-label, or hybrid arrangements depending on what fits your catalog and your operating model.
We work with you on how KindredMind sits in your catalog, your marketing language, your customer education, and your support model.
Dementia families buy carefully. We can support your team with product training, joint webinars, and customer-facing materials in the brand voice you use with your audience.
When a loved one with dementia calls and the family caregiver cannot answer, KindredMind answers in the caregiver's voice, warm and patient, drawing on the specific knowledge the caregiver has built about their loved one: their routines, their worries, the reassurances that work for them, the stories they return to.
Every call follows the Alzheimer Society of Canada's published communication guidelines for dementia and the principles of validation therapy and simulated presence therapy.
The loved one hears the voice they called for. The anxiety resolves. The caregiver gets a summary of every call. Concerning patterns are flagged. The family stays present without being on call.
Plans start at $179 CAD / $129 USD per month for end consumers, with higher tiers available. Distributor pricing is set per arrangement.
About KindredMind
KindredMind is built by Kirstin Thomas (co-founder) for her mom Sharon. Watch the 54-second founder story to understand the product positioning your customers will encounter when KindredMind appears alongside dementia and Alzheimer's products in your catalog.
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KindredMind was built because co-founder Kirstin Thomas could not find a tool that addressed both sides of her mom Sharon's repetitive calls. Sharon lives with mixed dementia (vascular and frontotemporal lobe, amplified by a stroke) in a memory care home about twenty minutes from Kirstin's home. For a long stretch of the journey, Sharon was calling Kirstin sometimes ten times before lunch.
The conventional answers (voicemail, removing the phone) all left Sharon alone with the original fear. KindredMind was built because the gap is structural, and because the existing dementia product category had no answer for what fills that gap.
If you sell to the same families we serve, we want to be in your catalog.
"She just needs to hear my voice. I built this so she always does, even when I can't get to the phone."
