For Employers & Benefits Leaders
Up to 97% of people living with dementia at home develop behavioral symptoms, and repetitive questioning, asking the same thing again and again, is the most common form of verbal repetition. (StatPearls, NCBI, 2024; Reeve et al., International Psychogeriatrics, 2017)
It is not confusion to be corrected. It is fear, and the need to hear a familiar voice. When that person is your employee's loved one, the calls come during the workday, and leaving the phone on silent only leaves them alone with the worry while your employee carries the guilt of the call they couldn't take. KindredMind answers in your employee's own voice when they can't, so their loved one is reassured and your employee gets relief the same day.
Privacy-first by design and grounded in established dementia care. No medical records or diagnosis required. KindredMind knows only what you choose to share.
Plans start at $179 CAD / $129 USD per month.
How it works
Your employee sets it up. KindredMind handles every call after that.
Sarah, our onboarding guide, leads a friendly Q&A that builds your employee's voice and captures what calms their loved one: routines, family, the words that reassure.
From that one session, KindredMind is ready in your employee's own voice, holding only what they chose to share. No ongoing setup required.
When your employee can't pick up, KindredMind answers in their voice and meets the need underneath the call. The loved one is reassured. The employee gets a summary.
The gap between employees and employers
Harvard Business School, The Caring Company
What it means for your company
Employers already pay for benefits that go unused. In the same Harvard study, 65% of employers offered flexible work but only 39% of employees used it. KindredMind solves a daily, acute problem the moment it happens, so the people who need it reach for it.
Senior executives earning over $100,000, the most expensive to recruit and replace, are the most likely to leave a job over caregiving. Supporting them through dementia caregiving protects the talent that is hardest to replace.
Repetitive calling is one of the most common and exhausting realities of dementia, and it follows your employee into the workday. It is not a behavior to be managed. It is a need to be met.
Employee assistance programs and caregiver-referral platforms give your people information and a directory. They do not answer the call at two in the afternoon that pulls an employee out of a meeting. KindredMind answers both sides: the loved one is met and reassured in the voice they love, and your employee gets real relief.
KindredMind does not replace your employee's caregiving. It is built so they can be there for everyone, including at work.
Among employed dementia caregivers specifically, about two thirds miss work, roughly 8% turn down promotions, and up to 31% give up work entirely. Among those who keep working, productivity loss from presenteeism runs about 10%, well above the 2.7% general-workforce average.
Brodaty and Donkin, Dialogues in Clinical Neuroscience, 2009; presenteeism: Alzheimer's & Dementia, 2025| What employees are offered today | Answers the loved one | Reduces the interruption at work | Used in the moment it happens |
|---|---|---|---|
| EAP / caregiver hotline | No | Rarely | No |
| Caregiver-referral platform | No | Partially | No |
| Backup elder care | No | Partially | Occasionally |
| KindredMind | Yes, directly | Yes | Yes, every call |
Established dementia communication guidelines for dementia-friendly phone calls, including Alzheimer Society of Canada guidance. Simulated presence therapy and validation therapy, both with published evidence in dementia care.
A 2024 randomized controlled trial in the International Journal of Neuroscience (PubMed 38646703) found simulated presence therapy was associated with reduced agitation, anxiety, and caregiver burden compared with routine care.
The Alzheimer's Association's 2026 Facts and Figures cites simulated presence and validation among the non-drug approaches with the strongest evidence for reducing responsive behaviors.
No medical records or diagnosis required. The family chooses everything KindredMind knows.
25 dementia caregiving standards on every call, with automatic distress detection and a failsafe that routes to the caregiver or care circle.
Call transcripts are available only to the family. No audio is stored. The voice companion knows only what the caregiver shares: routines, family names, and the words that reassure their loved one.
See it in action
Watch how KindredMind works, and why it helps both the caregiver and their loved one.
What Experts Say
"Rather than positioning technology as a replacement for human connection, the platform is designed to reduce caregiver stress while still honoring the emotional needs of the person living with dementia."
Jeanette Yates
Caregiver Advocate & Care Tech Guide, featured in AARP
Reviewed KindredMind on the Care Tech Guide's Trusted Care Technology framework
Recognized by Dementia Advocates
"I like this concept a lot. I think it makes a lot of sense." Hear Lori say it at 30:15
Lori La Bey Founder of Alzheimer's Speaks. Co-founder of Dementia Map and Conscious Caregiving with L & L. Radio Host, Author, Keynoter & Trainer. Recognized by Oprah, Maria Shriver, Sharecare, AARP MN.
An interview with Lori La Bey, Alzheimer's Speaks · Watch on YouTube
Hear it for yourself
The voice companion answers, holds the conversation, and settles the anxiety underneath the call. Same as what your employees' loved ones would hear.
Hear a real call →Explore employee-benefit and partnership options for the dementia caregivers already in your workforce. Plans start at $179 CAD / $129 USD per month.
hello@kindredmind.care →We reply within one business day.
