KindredMind answers your client's repetitive dementia calls with a full conversation, in their family caregiver's own voice. You refer the families you already see struggling. We pay you every month they stay subscribed.
Free. 2 minutes. Your referral link is generated at signup.
You know which families need this. You work with families dealing with repetitive dementia calling every day. You see what it costs them. The exhaustion, the guilt, the phone anxiety that builds week after week. You often know before they do that the calls are becoming a crisis.
KindredMind is a voice companion for dementia families. It answers calls with a full conversation in the family caregiver's voice, built around simulated presence therapy and the Alzheimer Society of Canada's communication guidelines for dementia care.
When a client living with dementia calls their primary family caregiver and cannot reach them, KindredMind picks up in the caregiver's voice. The companion is trained on that family's stories, routines, and recurring questions. It responds the way the caregiver would respond, drawing on the principles of validation therapy rather than correction or reorientation.
The call resolves in roughly 90 percent of cases without ever needing to escalate. The family caregiver gets the relief of knowing their loved one is being met with a full warm conversation instead of voicemail. Your client gets the presence they were reaching for.
You have probably watched families try the other options. Apps that silence the phone after a number of calls. Devices that block contacts. Phones with limited dialing. These tools help the caregiver get a quiet hour. They do nothing for your client, who is still anxious, still reaching, still alone with the worry that brought them to the phone in the first place.
KindredMind is the only solution built for both sides of that call. The family caregiver gets the relief of knowing the phone is answered. Your client gets what they were actually reaching for: their daughter's voice, their husband's voice, the person who knows their stories and meets them with a full warm conversation instead of silence.
That is the difference. The call gets answered, not avoided.
Kirstin sat down with Lori La Bey of Alzheimer's Speaks to share the story behind KindredMind, what she learned caring for her mom Sharon, and why a voice companion that meets people with warmth changes the experience of dementia caregiving for both sides.
"Hi Mom, it's so nice to hear from you. How are you doing today?"
Same line, same person. The companion sample was generated from 30 minutes of Kirstin's recordings.
When you refer a family to KindredMind using your unique referral link, you earn 10 percent monthly commission on every subscription for the first 12 months. There is no cap on the number of referrals you can make.
At your third successful referral, you receive a $50 bonus on top of your commission. Paid in USD for advocates in the United States, in CAD for advocates in Canada. Families you refer also receive a complimentary dedicated setup call with our specialist, plus a 30-day money-back guarantee, so the family bears no risk if KindredMind is not the right fit.
You are recommending something you genuinely believe helps your clients, and you are compensated for every month it continues to help them. That is the whole model.
Based on the $129 USD monthly subscription, 10% commission, and every referred family active for the full 12 months. Canadian advocates earn the same percentage in CAD on the $179 CAD plan.
| Refer 3 families | $464 + $50 bonus | = $514 USD per year |
| Refer 5 families | $774 + $50 bonus | = $824 USD per year |
| Refer 10 families | $1,548 + $50 bonus | = $1,598 USD per year |
| Refer 25 families | $3,870 + $50 bonus | = $3,920 USD per year |
$50 bonus is earned once at your third successful referral. Commission paid monthly for as long as each referred family stays subscribed, up to 12 months per family. No cap on the number of families.
What if a family I refer cancels?
No problem on your side. You only earn commission on subscriptions that stay active, and there is never a clawback on refunds or cancellations. You will never owe KindredMind anything, regardless of what happens after the referral. The family carries the risk of trying the service. You carry none.
Free. 2 minutes. Your referral link is generated at signup.
This program is for the people who already know dementia families intimately. PSWs, CNAs, and home health aides, memory care workers, dementia care coordinators, social workers supporting dementia families, occupational therapists, geriatric care managers, and respite providers.
You do not need to be a registered healthcare professional or hold a credential to join. You simply need to know families who need relief.
Kirstin Thomas built KindredMind with co-founder Patrick Armstrong because she lived this exact situation. Her mother Sharon has mixed dementia, both vascular and frontotemporal lobe dementia, amplified by a stroke. The relentless cycle of calls is a daily reality, not a case study.
KindredMind is headquartered in Ontario and serves families across Canada and the United States. Five percent of every subscription goes to the Alzheimer Society of Canada, the Alzheimer's Association, or the Alzheimer's Foundation of America, so every family you refer also contributes to dementia research and frontline support.
Free to join. Start referring immediately. Your unique link is generated at signup.
Join the PSW Advocate Program Learn how KindredMind works firstIf you want to dig deeper before referring your first family, these pages explain the program, the science, and the family situation.